Velasco (with full name
José María Tranquilino Francisco de Jesús de Velasco Gómez)
(1840-1912) was a mexican painter, famous for his landscapes.
More information on him can be found on the
Spanish Wikipedia.
Part from the logo was taken from the following painting
El Popocateptl e Iztaccihuatl, Oil on canvas, 45 x 60 cm
The two mountains at the horizon are the volcanos "Popocatepetl" and "Iztacihuatl" which lie at some 50 km from the center of Mexico City and visible at very clear (windy) days.